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Group Profile


Founded in 1992, Huiyuan Group has established 130 operating entities all around China. It’s in closely relationship with fruit, vegetable, tea, and grain production bases with a total area of 10 million mu, and has built up a sales network and an agricultural operating system covering the whole country. The group boasts an industrial layout headed by fruit juice production. Huiyuan Juice, Huiyuan Fruit, and Huiyuan Agriculture work together to support the development of Huiyuan Group. Huiyuan Juice has more than 200 world-leading fruit-processing and drink-filling production lines. It owns advanced technologies, such as cold pulping for the production of fruit pulp, ultra & macro filtration for the production of concentrated juice, Ultra-high temperature instantaneous sterilization and aseptic cold filling for drink filling. Huiyuan Juice has built up a series of quality, safety, and environment management system, and got certification of ISO9001, HACCP, ISO22000, OHSAS18000, and ISO14001, as well as the certification of FDA, GMA, BRC, SGF, and KOSHER. The market share of Huiyuan pure juice and medium-concentration juice is always on the top position in Chinese juice market. Huiyuan concentrated fruit pulp, concentrated juice and some juice drink products are exported to more than 30 countries and regions. Holding “Bring Nutrition to the Masses and Benefits to Agriculture, Farmers and Rural Areas” as corporate mission, Huiyuan Group processes more than one million tons of fruit per year. It has developed, produced, and sold more than 600 types of healthy drink and food, and has led a new fashion of healthy consumption. It has paid over RMB10 billion taxes, and donated money and materials with a total value of more than RMB500 million to public welfare projects. The honors and awards won by Huiyuan Group include “China Famous Brand Product”, “Leading Enterprise of Agricultural Industrialization”, “Pilot Enterprise of Chinese Agricultural Product Processing Industry”, “Advanced Unit of Chinese Light Industry”, “Advanced Private Enterprise of Employment and Social Security”, and “CSR Outstanding Contribution Award”. More than 40 CPC or government leaders had investigated the enterprise or met with President Zhu Xinli.